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Nov 13, 2026 · Venue TBC, Ho Chi Minh City
EO RISE 4 — Building Brands That Become Lifestyles

About this event
Randy Dobson built CMG.ASIA from a single fitness club in 2007 into a $200M+ wellness and lifestyle ecosystem, then did it again with M.O.I Cosmetics and GAM Entertainment, Vietnam's #1 League of Legends team.
At RISE 4, he breaks down category creation, building a market instead of competing in one that already exists.
His 90-minute session opens the morning, interactive: the room drafts their own category-creation angle, then compares notes with the founders nearby. A 30-minute panel and a 20-minute peer-sharing close round out the rest.
Part of EO Vietnam's RISE series, open to members and founders who aren't members yet.
Time: 9.00 AM to 12.00 PM
Venue: TBD
Free for EO Vietnam members. $200 for Guests.
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