CMG.ASIA
A single fitness club opened in Saigon in 2007 became the starting point for a much broader wellness and lifestyle business.
EO VIETNAM · RISE 4 · FOUNDER SERIES
A three-hour morning with two speakers. Võ Duy Phú of Every Half opens, then Randy Dobson, the founder behind CMG.ASIA, M.O.I Cosmetics, and GAM Entertainment, leads a working session. Bring your business into the room and work on how it can stand apart.
UNTIL THE ROOM GETS TO WORK
50 seats planned for the room · Unios HCMC Experience Centre

THE IDEA
Category creation starts by asking where your business can stand apart from everyone already in the market.
THE METHOD
Randy has worked across wellness, beauty, and esports. At RISE 4, the focus is the thinking behind those businesses and how to put it to work in yours.
A single fitness club opened in Saigon in 2007 became the starting point for a much broader wellness and lifestyle business.
The category-creation idea moved into beauty, with a brand built to stand apart in a crowded market.
A gaming team became a way to tell a bigger story about young players, professional ambition, and a new generation of fans.
Use the same questions on your own business. Draft an angle, then compare it with other founders in the room.

BEHIND THE METHOD
The session looks at the questions that shaped three different businesses, then gives you time to use them on your own category.
Read Randy’s storyWHO IT’S FOR
Whether you’re refining an established company or building what comes next, bring a real question you’re working through.
Founders and CEOs whose product is good but whose position in the market still feels too familiar.
Marketing, brand, and growth leaders asked to stand out without simply spending more.
Entrepreneurs preparing a new product, category, or market move in the next 12 months.
WHAT YOU’LL WORK ON

THE OPENING SPEAKER
Co-founder and CEO, Every Half
Phú opens the morning at 9:30, right after a short welcome to EO Vietnam and before Randy’s working session.
THE MAIN SPEAKER
Founder and Chairman, CMG.ASIA
In 2007, Randy opened a single fitness club in Saigon. That was the starting point for CMG.ASIA, a business spanning wellness and lifestyle. His work later extended into beauty and esports through M.O.I Cosmetics and GAM Entertainment.
At RISE 4, he’ll take the room through the thinking behind category creation and give founders time to apply it to their own businesses.
Read the backgroundTHE MORNING
Friday, 13 November 2026
9:00 AM to 12:00 PM
Coffee, introductions, and time to settle in.
A short welcome to EO Vietnam, then Phú, co-founder and CEO of Every Half, opens the morning.
A hands-on working session: short teaching blocks, each followed by a breakout where you work on your own business.
A couple of members share what they are taking away, then EO wraps up the morning.
WHERE WE MEET
RISE 4 takes place at the Unios HCMC Experience Centre on Hai Ba Trung, inside a heritage building more than 130 years old. The space opened this January and normally takes visits by appointment only. We have it for the whole morning.
THE VENUE
Unios HCMC Experience Centre125 Hai Ba Trung, Saigon Ward, Ho Chi Minh City13 November 2026
9:00 AM to 12:00 PM
Open in Google Maps

THE COMMUNITY
JOIN THE ROOM
Choose the ticket that applies to you. Availability and pricing are handled through the live registration form.
EO VIETNAM MEMBERS
For current EO Vietnam members. Select the member ticket below.
Register as a memberFOUNDERS AND GUESTS
For founders and business leaders joining EO Vietnam for this session.
Reserve a guest seatThe final ticket price, payment total, and available options are shown in the registration form below.
RISE 4 is for EO Vietnam members and founders who want to build a distinct position for their business. The session is built around practical work and time to apply it to your own business.
The live guest price is shown in the ticket choices in the registration section. EO Vietnam members should select the member ticket. Guests invited by an EO Vietnam member are eligible for a special 50% discount code. Please ask your inviting member for the code.
Choose the relevant ticket in the registration form below and complete the required details. If you have a discount code, apply it before submitting your registration. Then follow the on-screen steps to confirm.
13 NOVEMBER 2026 · HO CHI MINH CITY
Bring a business question. Leave with a new way to look at it.
Reserve your seatPrefer not to be included in event photos, videos, or recordings? Please email marketing@eovietnamboard.com, and we’ll make arrangements to accommodate your request.